A goat that was extremely bored, ornery, or both decided to smash in the front door of polyurethane manufacturer Argonics Inc. s Colorado office this weekend, and. Elon Musk just announced the launch of a new website, x. com. The billionaire founder of Tesla and SpaceX made the announcement on Twitter at 121am Pacific time this. 1 I celebrate myself, and sing myself, And what I assume you shall assume, For every atom belonging to me as good belongs to you. I loafe and invite my soul. La Croixs Natural Flavors Were Not a Mystery. Odds are pretty good that you have consumed a food or beverage item in the past 2. In fact, theres a non zero chance you are ingesting one right now. The term is a catch all for an enormous number of different ingredients, but the ambiguity of the label does not make any one processed food or drink product an unsolvable enigma. Unless, apparently, the food product in question is La Croix, the extremely normal, Midwestern brand of flavored sparkling water which has become an annoyingly trendy status symbol and lifestyle brand. Earlier this week, a Wall Street Journal article supposedly cracked the brands code and revealed what its natural flavors are, while extensively quoting people who seem to have walked out of a Harry Potter themed La Croix ad. La Croix would only tell the paper its natural flavoring is essence and that essence is FEELINGS and Sensory Effects Well get to what essence actually is in a second, but heres what its customers think it is. Essence is, like, a combination of hint and aftertaste, Antony Merkel, a 3. Los Angeles resident who said he drinks 1. La Croix a day, breathlessly told the Journal. You definitely recognize the flavors that are there, but it doesnt feel like youre drinking a product of that, Merkel continued. Its not a grapefruit juice, or something of a grapefruit. Its a little intangible, which is kind of the appeal. I have no idea what it is. Essence is fairies in a warehouse somewhere dancing with fruits, and suddenly you have this amazing drink, 3. Atlanta social media manager Miranda Wicker added. There are just some things we dont need to know. Because La Croix is the Game of Thrones of non alcoholic beverages, the story was immediately picked up by a number ofother outlets. But again, theres no mystery here, just marketing. Natural flavoring is any sort of chemical originally extracted or distilled from a natural sourcerather than artificially synthesizedto create a concentrate that is then used in the manufacturing of a food or drink. Sometimes, theyre mixed with other additives, some of which are synthetic, before being added to food and drink. Essence in this context is just a catchy term for essential oil, the concentrated form of the chemicals which give a plant its fragrance.
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